| Category |
Vertical Market |
Situation/need |
|
Mobile Professional
|
Real Estate |
Never want to miss a call regardless of current
location. Never in one place for long.Publish several numbers,
including home number. |
| Outside Sales |
Have several numbers.Callers complain about
tracking them down.Suffer from phone tag. Business depends on
both accessibility and efficiency |
| Consultants |
Work out of other people's offices, yet still
need to get their calls. May not be able to give out the number
of the office they are currently working at. |
| Traveling Executive |
Although out of town, they still need to
be reached easily, as well as manage fax and voice message |
| Construction |
Construction Management |
A missed call from an employee or material
provider could mean downtime |
| Laborer |
A missed call could mean a missed day of
work |
| Financial |
Auditors |
Work out of other companies offices, but
still need to be reached by co-workers and clients |
| Security Traders |
Although on the trading floor, still needs
to take calls from clients. |
| Mortgage |
Want to take calls from prospective customers
while sending current customers to loan processor |
| Telecommuters |
Tele |
May work from home, the office,
or use "hoteling" cubical. |
| SoHo |
Small Business |
Make the small business look like a larger
business |
| Home Office |
Although out of the office, still needs to
be able to be reached. |
| Field
Service |
Repair |
On-call, need to respond immediately. Calls
often are routed through a dispatcher who Pages the on-call
service technician.May involve severe consequences if slow response.
|
| Medical |
Doctor |
Travel between home, office, and hospital.
Home care providers travel from house to house.Rely heavily
on answering service. |
| Non-business |
High School |
Carries pager to stay in touch with friends,
family and employers. Pages are not allowed in many schools. |
| College |
Changes residence may times. Shares messaging
with roommates. Must be able to be reached by prospective employers. |
| Busy Parent/ "Super Mom" |
Need to be reached by their children, the
school, and other parents. |